A promotional mix often incorporates more personal selling components than nonpersonal selling components.

Name: A promotional mix often incorporates more personal selling components than nonpersonal selling components.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A promotional mix typically includes a balance of both personal selling and nonpersonal selling components, such as advertising, sales promotion, public relations, and direct marketing, depending on the product, market, and overall marketing strategy.

A Promotional Mix Often Incorporates More Personal Selling Components Than