Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.
A)secondary data
B)affinity program
C)Market segmentation
D)demographic
E)target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question

Quizplus · Accepted Answer

The term "target market" refers to the group of potential customers toward whom a company directs its marketing efforts.

Note: Other options, such as market segmentation or demographic may also be correct, but "target market" is the most direct and specific term for this definition.

Complete the Following Using the Terms Listed