A university offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of _____.
A)cobranding
B)an affinity program
C)a frequency marketing program
D)comarketing

Question

Quizplus · Accepted Answer

This is an example of an affinity program, where the university has partnered with a credit card company to offer a branded card to its alumni, and earns a percentage of the charges made.

A University Offers Its Alumni a Special Visa Card with the University's