When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

Question

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Co-marketing is a marketing strategy in which two or more companies work together to promote their products or services. In this case, McDonald's and Madame Alexander worked together to promote their products by offering Madame Alexander gifts in McDonald's Happy Meals. Both companies benefited from this arrangement because it increased sales for both companies.

When McDonald's Offered Madame Alexander Gifts in Its Happy Meals,both