When companies develop products and marketing strategies that appeal to the customer tastes and buying habits of particular national markets,they are using a _____.

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A multidomestic strategy involves tailoring products and marketing strategies to the specific tastes, preferences, and buying habits of national markets. This is in contrast to a global business strategy, which seeks to create standardized products and marketing strategies that can be applied across multiple markets. A uniform strategy would also involve standardized products and marketing strategies, while a free trade strategy is focused on reducing barriers to trade between countries.

When Companies Develop Products and Marketing Strategies That Appeal to the Customer