Emiko works in an organization that manufactures goods that is in compliance with the standards set by the Federal Trade Commission.All of its products have little or no ill effect on the environment and hence has earned itself a nice reputation in the industry.The company's marketing strategy is therefore developed on its reliance on safer and cleaner uses of resources.The company is practicing _____ marketing.

Question

Quizplus · Accepted Answer

The company's focus on using resources that have little or no ill effect on the environment and its reputation for being environmentally friendly indicate that it is practicing green marketing. Green marketing involves promoting products and services based on their environmental benefits.

Emiko Works in an Organization That Manufactures Goods That Is