Customers are central to Dave's business.His fundamental principle is to understand consumer needs and satisfy them in terms of range,quality,and specifications of products.Dave is most likely to have started his business in the _____ era.

Question

Quizplus · Accepted Answer

Dave's focus on understanding consumer needs and satisfying them in terms of product range, quality, and specifications aligns with the marketing era, which emphasizes the importance of satisfying customer needs and wants through market research and targeted marketing efforts. The production era, on the other hand, was characterized by a focus on efficient production of goods and meeting demand through mass production. The social and relationship eras are more recent developments in business philosophy and may not have been relevant when Dave started his business.

Customers Are Central to Dave's Business