Mary's successful clothing store was located on the back edge of the parking lot of a large mall.She didn't pay mall rents since she wasn't part of the mall,but drew a lot of customers who parked at the mall and then noticed her store.The mall developers built a movie theater on the part of the parking lot directly in front of Mary's store,basically hiding her from most mall customers and her business dropped off so much she had to move.What retailer site selection criterion forced Mary to move?

Question

Quizplus · Accepted Answer

The retailer site selection criterion that forced Mary to move was visibility. The movie theater built in front of her store hid it from most mall customers and reduced business.

Mary's Successful Clothing Store Was Located on the Back Edge