Wanda is an American manager with a U.S.firm in Japan.Wanda is having difficulty "conducting business." When invited to play golf she attempts to talk business,but her Japanese hosts gently refuse.When she meets a new corporate customer,she tries to get "right down to business" to show respect for their time,but they insist on talking about non-business matters for several meetings.Wanda is experiencing what international barrier to doing business?

Question

Quizplus · Accepted Answer

Wanda is experiencing cultural barriers to doing business in Japan. In Japanese culture, building relationships and trust is important before discussing business matters. Socializing outside of work and discussing non-business matters is a common way to establish these relationships. Wanda's attempts to jump straight into business without first establishing these relationships are not culturally appropriate and may hinder her success in conducting business in Japan.

Wanda Is an American Manager with a U