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Tom Is Working on a Pricing Strategy for His Company's

Question 3

Multiple Choice

Tom is working on a pricing strategy for his company's new product line.In order to determine the price ceiling for these products,Tom needs to know:


A) what price range will work best.
B) what his company's cost structures are.
C) what his customers are willing to pay.
D) what his competitors are charging.

Correct Answer:

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