In reality,advertising:
A) is a "luxury expense" to be undertaken only when the budget permits.
B) requires a large budget to be successful.
C) is an investment in the future;without steady advertising the customer base will dry up.
D) is relatively ineffective in increasing sales but it does increase customer awareness.
Correct Answer:
Verified
Q3: _ is any sales presentation that is
Q4: Effective ads are built on:
A)a clear picture
Q5: When Chapters,a small book store,donates a dollar
Q6: Radio has a number of advantages for
Q7: Which of the following media account for
Q9: The choice of advertising medium is primarily
Q10: A recent study of top salespeople found
Q11: Tami is developing a promotional campaign for
Q12: Radio:
A)is the one medium that customers spend
Q13: Newspaper advertising is characterized by:
A)broad territory coverage.
B)high
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