The choice of advertising medium is primarily determined by:
A) what media the competition uses.
B) what media the industry focuses on.
C) the target audience and the message.
D) the unique selling proposition and budget.
Correct Answer:
Verified
Q4: Effective ads are built on:
A)a clear picture
Q5: When Chapters,a small book store,donates a dollar
Q6: Radio has a number of advantages for
Q7: Which of the following media account for
Q8: In reality,advertising:
A)is a "luxury expense" to be
Q10: A recent study of top salespeople found
Q11: Tami is developing a promotional campaign for
Q12: Radio:
A)is the one medium that customers spend
Q13: Newspaper advertising is characterized by:
A)broad territory coverage.
B)high
Q14: The most meaningful unique selling proposition:
A)identifies as
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