One disadvantage of radio as an advertising medium is:
A) lack of prominence.
B) cost.
C) lack of friendliness.
D) the need for repetition.
Correct Answer:
Verified
Q11: Tami is developing a promotional campaign for
Q12: Radio:
A)is the one medium that customers spend
Q13: Newspaper advertising is characterized by:
A)broad territory coverage.
B)high
Q14: The most meaningful unique selling proposition:
A)identifies as
Q15: _ is the personal contact between salespeople
Q17: Radio's power as an advertising medium comes
Q18: There are a number of tips a
Q19: Newspapers have a number of disadvantages for
Q20: When selecting the advertising vehicle the small
Q21: The key to the success of direct
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