Which advertising medium offers the greatest ability to selectively target a specific audience?

Question

Quizplus · Accepted Answer

Direct mail is the best advertising medium for selectively targeting a specific audience because it allows marketers to send their message directly to a highly targeted group of people based on demographics, geographic location, and other factors. Direct mail can be personalized and customized to speak directly to the interests and needs of a specific audience, making it highly effective in driving conversions and generating leads. Other media such as TV and radio have a broader audience, while newspapers have limited targeting options.

Which Advertising Medium Offers the Greatest Ability to Selectively Target