The ________ method is the most difficult and least used technique of establishing an advertising budget.

Question

Quizplus · Accepted Answer

The objective-and-task method involves determining specific objectives that an advertising campaign is designed to achieve, identifying the tasks that need to be performed to achieve those objectives, and then estimating the costs associated with performing those tasks. This method requires a thorough understanding of the advertising goals and the elements that contribute to achieving them, which makes it difficult to use but also more accurate than other methods.

The ________ Method Is the Most Difficult and Least Used