Timex designs a set of newspaper ads promoting its watches,making them available at no cost to jewelers selling its watches so they can add their names,addresses,and phone numbers.It is using ________ advertising.

Question

Quizplus · Accepted Answer

Cooperative advertising involves two or more brands sharing the cost and benefits of advertising. In this case, Timex is offering free ads to jewelers selling its watches so that they can add their own information and promote their stores along with Timex watches.

Timex Designs a Set of Newspaper Ads Promoting Its Watches,making