A successful public relations technique used by local businesses to sponsor and promote fundraising activities of nonprofit groups is called:

Question

Quizplus · Accepted Answer

Cause marketing is a public relations technique that involves collaboration between a for-profit business and a nonprofit organization to support a social or charitable cause while also promoting the business. In this case, a local business sponsors and promotes fundraising activities of nonprofit groups, which is an example of cause marketing. Cooperative advertising is a technique in which two or more businesses share the cost and impact of an advertisement. Shared advertising is a similar concept to cooperative advertising, where two or more businesses share the expenses of an advertisement. Integrated marketing involves coordinating various marketing and promotion techniques to create a seamless and consistent brand experience for customers. None of these options fit the context of the given scenario as well as the concept of cause marketing.

A Successful Public Relations Technique Used by Local Businesses to Sponsor