________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.

Question

Quizplus · Accepted Answer

Advertising is defined as any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor. Personal selling refers to face-to-face communication between salespeople and customers, while a press release is an announcement made to the news media. Marketing is a broader term that includes all activities involved in promoting and selling a product or service.

________ Is Any Sales Presentation That Is Nonpersonal in Nature