When using advertising,the small business owner should ask him/herself certain questions such as "What business are we in?","What image do we want to project?",etc.

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This statement is true. Small business owners should consider their business's identity and message they want to convey through their advertising efforts. Asking questions such as "What business are we in?" and "What image do we want to project?" can help them create effective advertising campaigns that align with their overall brand and goals.

When Using Advertising,the Small Business Owner Should Ask Him/herself Certain