The key to the success of a direct mailing campaign is the accuracy of the customer list.

Question

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The accuracy of the customer list is crucial in a direct mailing campaign as it ensures that the promotional materials are delivered to the right recipients. A wrong or outdated customer list can result in wasted resources and a low response rate. Therefore, businesses need to ensure that their customer list is up-to-date and accurate to achieve the desired results from the direct mailing campaign.

The Key to the Success of a Direct Mailing Campaign