Under the "what-is-affordable method" of establishing an advertising budget,advertising is viewed as an investment which produces sales and profits in the future.

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The "what-is-affordable method" of establishing an advertising budget is based on setting the budget at what a company thinks it can afford, rather than viewing advertising as an investment intended to produce future sales and profits.

Under the "What-Is-Affordable Method" of Establishing an Advertising Budget,advertising Is