Entrepreneurs implement a marketing communications plan by ensuring that all elements of the plan (advertising,publicity,public relations,sponsorships,and personal selling)deliver an inconsistent message that is based on their firm's unique selling proposition.

Question

Quizplus · Accepted Answer

Entrepreneurs aim to ensure that all elements of the marketing communications plan deliver a consistent message that aligns with their firm's unique selling proposition, not an inconsistent one.

Entrepreneurs Implement a Marketing Communications Plan by Ensuring That All