A company's target audience and the nature of its message determine the advertising media it will use.

Question

Quizplus · Accepted Answer

The target audience and message will dictate the most effective advertising media to reach and communicate with potential customers. Media options can include television, radio, print, online, social media, and more. The decision on which media to use should be based on the audience's preferences and interests, as well as the message the company wants to convey.

A Company's Target Audience and the Nature of Its Message