The key to marketing success is:
A) economy of scale in promotion by creating broad-based ad campaigns.
B) understanding customers' unique needs,wants and preferences.
C) the use of direct-marketing and E-commerce.
D) catering to teenagers.
Correct Answer:
Verified
Q24: Companies do a number of things to
Q27: Companies with strong reputations for quality follow
Q33: A company's competitive edge is:
A)dependent on the
Q34: The Total Quality Management (TQM)concept:
A)strives to achieve
Q37: Studies show that customers want _ from
Q39: Small companies with limited financial resources can
Q39: Attracting a new customer costs _ as
Q40: One "natural" advantage small businesses have over
Q41: One of the objectives that a guerrilla
Q42: _ is a small number of customers
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