________ is the vehicle for gathering the information that serves as the foundation for the marketing plan.

Question

Quizplus · Accepted Answer

Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale in that market. This information serves as the foundation for the marketing plan, as it helps in identifying the needs, preferences, and behaviors of the target market, as well as the strengths and weaknesses of the competition. Target market identification, banker identification, and competitive analysis are also important components of the marketing plan, but they rely on the information gathered through market research.

________ Is the Vehicle for Gathering the Information That Serves