Based on the principle of ________,the idea is to put a franchise's products or services directly in the paths of potential customers,wherever that may be.
A) Guerilla marketing
B) Intercept marketing
C) Franchise marketing
D) Path marketing
Correct Answer:
Verified
Q5: In _ franchising,a franchisee purchases only the
Q7: In franchising,the reputation of the franchiser is
Q15: McDonald's is an example of a _
Q16: Franchising is currently dominated by:
A)auto dealers.
B)service-oriented franchises.
C)retail
Q19: Most franchise experts consider the most important
Q21: When buying a franchise,the potential franchisee should
Q23: The first,second and third growth wave in
Q26: The Uniform Franchise Offering Circular is now
Q29: Which of the following is an indication
Q36: The payment the franchisee makes to the
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