The Web site development strategy that a firm chooses determines the return on its Web site investment.

Question

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The development strategy of a website can determine its success and ultimately the return on investment (ROI). A well-planned strategy can lead to increased traffic, better user experience, and higher conversion rates which can lead to a higher ROI. On the other hand, a poor strategy may result in a decrease in traffic, lower conversions, and a lower ROI.

The Web Site Development Strategy That a Firm Chooses Determines