Because many EC investments in eCRM take five to six years to show significant positive results,real productivity gains often do not get measured correctly.
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Q1: One basic way to categorize different EC
Q2: From 1995 through 2000,many EC projects and
Q3: Given the diversity of activities involved in
Q6: One reason why EC justification is needed
Q9: Key performance indicators (KPI)are used to qualitatively
Q10: According to a CIO Insight report,EC justification
Q13: Creating a competitive advantage,providing a benefit to
Q14: Infrastructure investments are made for the short-term
Q18: Cost-benefit analysis is frequently assessed by return
Q19: In an NPV analysis,analysts convert future values
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