As a company moves to incorporate an online presence with its traditional brick-and-mortar operation,it adds the costs related to training for all personnel in the capabilities of the EC system and a new advertising campaign to announce its new site to the costs directly associated with building the new Web presence.In this case,training and advertising are examples of ________.

Question

Quizplus · Accepted Answer

Complementary investments refer to additional investments that are necessary to fully realize the benefits of the primary investment. In this case, building a new Web presence is the primary investment, and training for personnel and advertising the new site are complementary investments that are required to fully realize the benefits. Therefore, they are an example of complementary investments.

As a Company Moves to Incorporate an Online Presence with Its