You are walking near a coffee shop and suddenly your cell phone beeps with a message: "Come inside and get a free biscotti with any purchase." This is an example of:
A)permission marketing.
B)location-based advertising.
C)customer relationship management.
D)m-commerce.

Question

Quizplus · Accepted Answer

This is an example of location-based advertising, as the message was sent specifically to someone who was near the coffee shop at that moment.

You Are Walking near a Coffee Shop and Suddenly Your