The purpose of an EC customer behavior model is to help firms understand how a consumer makes a purchasing decision to be able to influence that decision through advertising or other marketing method.

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An EC customer behavior model is designed to provide insights into how consumers make purchasing decisions in an online or electronic commerce (EC) environment. This information can be used by firms to develop more effective advertising and marketing strategies that target specific consumer behaviors and preferences, and ultimately influence their purchasing decisions. Therefore, the statement is true.

The Purpose of an EC Customer Behavior Model Is to Help