Satisfaction is one of the most important consumer reactions in the B2C online environment.

Question

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Satisfaction is a key factor in determining the success of a B2C e-commerce website. Happy customers are more likely to make repeat purchases and recommend the website to others, while dissatisfied customers can quickly spread negative reviews and harm the reputation of the site. Additionally, monitoring customer satisfaction metrics can help businesses identify areas where they can improve their products, services, or website functionality to better meet the needs and expectations of their customers.

Satisfaction Is One of the Most Important Consumer Reactions in the B2C