All of the following describe click-through rate except:
A) It is the ratio between the number of clicks on a banner ad and the number of times it is seen by viewers.
B) It is a request for data from a Web page or file.
C) It measures the success of a banner in attracting visitors to click on the ad.
D) It may be less than or equal to the conversion rate.
Correct Answer:
Verified
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