Word-of-mouth marketing by which customers promote a product or service by telling others via social networks or other means is referred to as:

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The description given is of viral marketing, which relies on customers sharing information about a product or service with others to create a buzz and gain visibility. Affiliate marketing involves paying individuals a commission for driving sales or leads, target marketing involves identifying a specific demographic to market to, and search engine marketing involves optimizing for search engines to drive traffic to a website.

Word-Of-Mouth Marketing by Which Customers Promote a Product or Service