A value proposition refers to the tangible and intangible benefits that a company can derive from using EC-making it an important part of the marketing plan.

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A value proposition is an important part of the marketing plan as it focuses on the benefits that a company can derive from using EC. It includes both tangible benefits (such as cost savings, increased efficiency, and faster transactions) and intangible benefits (such as enhanced customer experiences and better brand awareness). By communicating its value proposition effectively, a company can attract and retain customers, increase its market share, and stay ahead of its competitors in the digital age.

A Value Proposition Refers to the Tangible and Intangible Benefits