According to the components from Zig Ziglar,a message that is remembered and remembered for the right reasons is said to be

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A message that is remembered and remembered for the right reasons should be potent. It should be impactful and leave a lasting impression on the audience. Relevant, recent, and frequent can contribute to the potency of the message, but they do not guarantee it. Only a message that is potent is likely to be remembered for the right reasons.

According to the Components from Zig Ziglar,a Message That Is