Open-ended questions are not useful in marketing research since they can be answered in many ways.

Question

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Open-ended questions are actually very useful in marketing research as they allow respondents to answer in their own words and provide detailed, qualitative feedback. While they may yield varied responses, this is often valuable in understanding the range of opinions and attitudes towards a topic. Closed-ended questions, on the other hand, limit respondents to a set of predetermined responses and may not capture the full range of opinions or experiences.

Open-Ended Questions Are Not Useful in Marketing Research Since They