For a new company the marketing plan provides the justification for going into the market.

Question

Quizplus · Accepted Answer

The marketing plan helps the new company to identify the potential customers, the target market, and the competitors. It also outlines the strategies to reach out to the customers and promote the products or services. Based on the marketing plan, the company can make informed decisions about entering the market and investing resources in this venture.

For a New Company the Marketing Plan Provides the Justification