Which form of direct response advertising allows for very specific targeting and offers an appropriate place for direct response advertising for business-to-business selling?
A)Television
B)Radio
C)Newspaper
D)Magazines

Question

Quizplus · Accepted Answer

Magazines allow for very specific targeting based on various criteria such as demographics, interests, hobbies, and location, making it an appropriate place for direct response advertising for business-to-business selling. Additionally, magazines often have a longer shelf life than other forms of advertising, meaning the ad can potentially be seen by multiple people over an extended period of time.

Which Form of Direct Response Advertising Allows for Very Specific