_____ is a form of direct response advertising that reaches local people but does not permit a lot of details.
A) Radio
B) Billboard
C) Magazine
D) Newspaper

Question

Quizplus · Accepted Answer

Billboard advertising is highly visible and reaches local audiences, but typically only allows for brief, attention-grabbing messages due to limited space. Radio and print ads (such as magazine and newspaper) can include more detailed information, but may have a broader reach beyond the local area.

_____ Is a Form of Direct Response Advertising That Reaches