Advertising is often used to support the corporate identity and value propositions that are established through public relations efforts.

Question

Quizplus · Accepted Answer

Advertising is one of the ways that companies communicate their corporate identity and value propositions to the public, in addition to public relations efforts such as media relations and community engagement. Advertising can be used to strengthen and reinforce key messages that have been established through PR activities, and to reach a broader audience with those messages.

Advertising Is Often Used to Support the Corporate Identity and Value