Dividing the market into different segments using income,age,or religion refers to _____ segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on characteristics such as age, income, education, occupation, religion, gender, and family size. Therefore, segmenting based on income, age, or religion is an example of demographic segmentation. Geographic segmentation is dividing the market based on geographic regions, economic segmentation is based on income, and cultural segmentation is based on values and beliefs.

Dividing the Market into Different Segments Using Income,age,or Religion Refers