Name the strategy whose goal is growth,based on selling in areas or to groups previously not served by the business.

Question

Quizplus · Accepted Answer

Market expansion is the strategy whose goal is growth based on selling in areas or to groups previously not served by the business. Market penetration refers to selling more of the existing products in the current market, product expansion refers to introducing new products in the current market, and diversification refers to entering into a completely new market or industry.

Name the Strategy Whose Goal Is Growth,based on Selling in Areas