A firm whose product or service is new to the industries or is itself creating a new industry is called

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A pioneering business is a firm that introduces a new product or service to the market or creates a new industry. This is different from a new entrant business, which may be entering an existing industry but is new to that particular market, and R&D, which refers to research and development activities rather than actual commercialization of a product or service. Test marketing is a process in which a company tests its new product in a limited market to gauge consumer response before fully launching it.

A Firm Whose Product or Service Is New to the Industries