An overall strategic approach in which the entrepreneur does more or less what others are already doing is called a(n)
A)cost-leadership strategy.
B)imitative strategy.
C)grand strategy.
D)innovative strategy.

Question

Quizplus · Accepted Answer

An imitative strategy refers to an overall strategic approach in which the entrepreneur does more or less what others are already doing. This may involve copying the products or services of competitors, using the same marketing tactics, or entering the market with a similar value proposition as existing players. While this strategy may not involve significant innovation, it can be effective in markets where there is strong demand and established customer preferences. However, it can also be risky if the entrepreneur is unable to differentiate their offerings or compete on cost with established players.

An Overall Strategic Approach in Which the Entrepreneur Does More