Which of the following statements about value benefits is false?
A)They display characteristics related to the nature of the product or service itself.
B)Things like quality,fashion,and reputation are elements that give a product value in the eyes of the customer.
C)They are important because they are almost always what lead to higher prices and higher profits.
D)They refer to the ways by which a firm can keep costs low for the customer.

Question

Quizplus · Accepted Answer

Value benefits do not refer to cost-cutting strategies. They refer to the reasons why a product or service is perceived as valuable by the customer and can lead to higher prices and profits for the firm. Choices A and B are true statements about value benefits, while choice C reiterates the importance of value benefits.

Which of the Following Statements About Value Benefits Is False