In SWOT,strengths are
A)chances to make greater sales or profits in the environment.
B)characteristics of the business that give it an advantage over others in the industry.
C)elements in the environment that could cause trouble for the business.
D)characteristics that place the firm at a disadvantage relative to others.

Question

Quizplus · Accepted Answer

Strengths are internal factors that give a business an advantage over competitors in the industry. These could be resources, capabilities, or characteristics of the business that help it perform better than others. Therefore, option B is the correct answer.

In SWOT,strengths Are