If an owner of a fast-food restaurant notices that customers are asking for substitutions of healthier ingredients to food items,she may be motivated to contact her suppliers to ask about getting new ingredients,changing the menu,and increasing the healthy offerings on the menu to keep customers satisfied.This is an example of

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Entrepreneurial alertness is the ability to recognize and act on opportunities to create value. In this case, the owner of the fast-food restaurant is recognizing the opportunity to meet the changing demands of her customers by offering healthier menu options.

If an Owner of a Fast-Food Restaurant Notices That Customers