During the start-up phase of a small business the emphasis is on conserving what little cash the new business has.

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During the start-up phase, small businesses typically have limited financial resources, and therefore need to be cautious with their spending in order to avoid running out of cash before becoming profitable. This often means prioritizing essential expenses over discretionary ones, and seeking out cost-effective solutions wherever possible.

During the Start-Up Phase of a Small Business the Emphasis