A manufacturing company is planning to test market its new product,a shampoo.It has tied up with a retailer to research on the product's packaging.The retailer has hired students as interns to observe customers' reactions toward the new shampoo in its stores.All of the research is conducted without directly interacting with the customers.This is a typical example of _____.

Question

Quizplus · Accepted Answer

This scenario describes a form of ethnographic research called observational research, where the students hired as interns observe customers' reactions towards the shampoo without directly interacting with them in the stores. This type of research is used to gain insights about consumer behavior in natural or real-time settings. Focus group research involves interactive discussions with groups of people, survey research involves collecting data through questionnaires, and secondary research involves using existing data sources.

A Manufacturing Company Is Planning to Test Market Its New